3D FX

In lenticular 3D, objects are distributed within the scene at different spatial levels and “sculptured” into their 3D forms. 

It is a pleasantly peculiar version of 3D which has its own unique appeal.

It is more engaging than flat motionless print, entertains, fascinates and breaks through consumer’s indifference.

It is highly effective in attracting attention, increasing dwell time and improving sales figures.

Moreover, studies prove consumers will pay more for a product featuring a 3D effect than one that doesn’t,  since such items are perceived as having a higher value and collectable.

Types of 3D

  • Pure 3D
  • Hybrid 3D 2-Flip L/R
  • Hybrid 3D 3-Flip L/R
  • Hybrid 3D Motion L/R

Design tips

The same visual cues we use in everyday life to inform us of which object is closer or farther than another is just as pertinent for 3D lenticular design.

  • Use partial overlap of objects
  • Use perspective (convergence of lines) to enhance the illusion of depth
  • Use larger, less detailed elements for those that will project forward off the print surface
  • Use "busy" detailed, colourful or patterned backgrounds
  • Consign copious text & information to the regular backside print​
  • Avoid white or solid colours as a background -these provide no depth cues (references) and lighter colours also give rise to ghosting
  • Avoid the use of horizontal lines as they provide no depth clue
  • Avoid very dark backgrounds
  • Do not apply depth of focus to the design
  • In Hybrid 3D, generally avoid text changing in the same location
  • Avoid small italic text and diagonal lines due to "staircasing" by the lens
  • Avoid small, fine text and lines as parts can break up under the lens​
  • Avoid Serif font styles as the narrow strokes and ticks can disappear​

Artwork setup

Be aware:

  • Artwork must be properly layered to avoid extra costs
  • Objects which overlap must be separated on individual layers AND you must clone in the area on the layer from which you cut out the foreground element
  • The more layers you provide the more convincing the depth effect will be
  • The further elements are postioned before or aft the print’s surface, the softer they become
  • Audiences don’t tolerate unsharp text, logos, and eyes -these will need to be positioned by us at or near the print’s surface
  • A mediocre design will still look mediocre in 3D
Litho Offset Printing
Inkjet Poster

File colour mode:

CMYK

RGB

File colour profile:

U.S Web Coated (SWOP) v2

Adobe RGB (1998)

File colour channels:

CMYK only

RGB only

File resolution:

300 ppi

200-300 ppi

File type:

Photoshop

Photoshop

Image safe area:

3 mm inside trims

10 mm inside trims

Document bleed:

+3 mm top & bottom

+10% to document width on the left & right sides

+3 mm top & bottom

+10% to document width on the left & right sides

Custom shape:

Knife layer or file

Knife layer or file

Rich black (small area):

C 40 M 0 Y 0 K 100

Rich black (large area):

C 60 M 40 Y 40 K 100

Max. total ink coverage

300%

Fonts:

Outlined or embedded

Min. size 12 pt (75 LPI)

Min. size 10 pt (100 LPI)

 

Outlined or embedded

 
Photoshop File
  1. Remove all layer Groups
  2. Do NOT flatten layers; text, logos and 3D objects must be accessible
  3. For Hybrid 3D all elements which change/flip must not be flattened
  4. Layers should be ordered in sequence and appropriately labelled
  5. The more layers the better the 3D effect
  6. Clearly label layers
  7. Layer names should contain only English letters and numbers
  8. Layer Blending mode must be set to Normal
  9. Layer Opacity is supported (0% – 100% slider)
  10. Flatten all layer effects (File->Scripts-> Flatten All Layer Effects)
  11. Flatten all Masks (File->Scripts-> Flatten All Masks)
  12. Merge all Adjustment layers
  13. Rasterize all Smart layers
  14. Remove Alpha Channels
  15. Rasterize text layers or supply fonts
  16. Do not position text over elements which need to project forward of the print surface
  17. Supply any backside print design as a separate high resolution PDF
  18. Zip before sending