The Video effect or “print flix” is comprised of a brief out take of motion footage.
The source of the footage is typically from a HD video camera, motion picture reel, high speed photography clip, or a digital stills camera in burst mode (continuous fire).
There are two types of Motion:
- Cyclical Motion: has no start or end point
- Terminal Motion: has a clearly defined start and end point
Cyclical Motion
- A spinning propellar
- Skipping on the spot
Terminal Motion
- Striking a match
- Hitting a ball
Design tips
No. of Images to Use
- 4-6 Left/Right
- 4-16 Top/Bot
The Motion element/s should:
- be set against a static background
- have a simple uni-directional path
- make small incremental movements
- be confined to the middle 2/3's of the print (particularly for posters)
- not track excessively in a horizontal direction
- definitely not have a complex path
- definitely not be positioned over a white, a pastel or plain colour background
- not appear over a very dark background
For best results:
- footage must be recorded with the camera on a tripod
- footage must be stabilised
- maintain the key action centred on the same spot
- hand-held pieces should preferentially play top/bottom
- use "busy" detailed, colourful or patterned backgrounds
- consign copious text & information to the regular backside print
- avoid white as it will be contaminated by colour in the other image/s
- avoid white due to ghosting through it from the other image/s
- avoid white as it can be contaminated by slight colour misregistration
- avoid small italic text and diagonal lines due to "staircasing" by the lens
- avoid small, fine text and lines as parts can break up under the lens
- avoid Serif font styles as the narrow strokes and ticks can disappear
Note:
- That the footage aspect ratio may not correspond with the lenticular print:
- HD 720 shot landscape is only suitable for landscape business cards
- HD 720 = 1280 x 720 px = 108 x 61 mm @ 300 ppi
- HD 720 shot portrait is only suitable for portrait business cards
- HD 720 = 720 x 1280 px = 61 x 108 mm @ 300 ppi
- HD 1080 is suitable for business cards of either orientation
- HD 1080 = 1920 x 1080 px = 163 x 91 mm @ 300 ppi
- HD 1080 shot landscape is only just suitable for A6 landscape
- HD 1080 = 1920 x 1080 px = 163 x 91 mm @ 300 ppi
- HD 1080 shot portrait is only just suitable for A6 portrait
- HD 1080 = 1080 x 1920 px = 91 x 163 mm @ 300 ppi]
- HD 720 shot landscape is only suitable for landscape business cards
Artwork setup
We understand that source footage will be supplied in RGB colour mode. Our video editing software inherently resides in RGB colour space.
Please be aware that we will need to convert colours to CMYK for litho offset printing, and that they may not match colours on your screen.
Litho Offset Printing
A3 Approval Poster
File colour mode:
RGB
RGB
File resolution:
300 ppi
300 ppi
File type:
QuickTime, MPEG, Photoshop
QuickTime, MPEG, Photoshop
Print colours:
CMYK only
CMYK only
Image safe area:
3 mm inside trims
3 mm inside trims
Document bleed:
3 mm beyond trims
3 mm beyond trims
Custom shape:
Knife layer or file
Knife layer or file
Rich black (small area):
C 40 M 0 Y 0 K 100
Rich black (large area):
C 60 M 40 Y 40 K 100
Max. total ink coverage
300%
Fonts:
Outlined or embedded
Min. size 12 pt (75 LPI)
Min. size 10 pt (100 LPI)
Outlined or embedded
QuickTime or MPEG File
- Provide the clip of footage and we’ll select the number of frames to source for the best outcome.
- Backside print design (if applicable) to be supplied as a separate high resolution PDF, Indesign, or Illustrator file.
- Supply Zipped.
Photoshop File
- Order frame layers in their correct sequence.
- Number layers.
- Rasterize text or include fonts.
- Backside print design (if applicable) to be supplied as a separate high resolution PDF, Indesign, or Illustrator file.
- Supply Zipped.
