Zoom FX

A visual element or the entire image appears to move forward filling more of the frame. Tilting (or swinging) the print in the opposite direction reverses the effect. 

Similar to Zooming a camera lens, the field of view either decreases or increases.

The first and last frames of the print are sharp with an adequate dwell time, whilst the intermediate animation frames display a fast motion blur.

Typically, the zoom effect is confined to a single element such as a ball being hit or thrown toward the viewer. Whist at other times, the entire scene can appear to near.

Design tips

No. of Images to Use

The Zoom element should:

For best results:

Artwork setup

Offset Printing
Inkjet Poster

File colour mode:

Colour: CMYK

B&W: Gray


File colour profile:

Colour: U.S Web Coated (SWOP) v2

B&W: Dot Gain 20%

Adobe RGB (1998)

File colour channels:

Colour: CMYK only

B&W: Gray

RGB only

File resolution:

300 ppi

200-300 ppi

File type:



Image safe area:

3 mm inside trims

10 mm inside trims

Document bleed:

3 mm beyond trims

10 mm beyond trims

Custom shape:

Knife layer or file

Knife layer or file

Rich black (small area):

C 40 M 0 Y 0 K 100

Rich black (large area):

C 60 M 40 Y 40 K 100

Max. total ink coverage

Colour: 300%

B&W: 100%


Outlined or embedded

Min. size 12 pt (75 LPI)

Min. size 10 pt (100 LPI)


Outlined or embedded

Photoshop File
  1. Clearly label layers.
  2. The element which zooms should not be flattened with underlying layers.
  3. The zoom element should be on its own transparent layer at its largest intended size. 
  4. Rasterize text or include fonts.
  5. Backside print design (if applicable) to be supplied as a separate high resolution PDF, Indesign, or Illustrator file.
  6. Supply Zipped.