Animation FX

The Animation effect is comprised of a series of sequential image frames which convey subject movement.

There are two types of Animation:

  1. Cyclical Animation: has no start or end point
  2. Terminal Animation: has a clearly defined start and end point

Animation footage may contain as few as 4 frames. The more frames, the more fluid the motion.

Cyclical Animation
  • A spinning propellar
  • Skipping on the spot
Terminal Animation
  • Striking a match
  • Hitting a ball

Design tips

4+ images

The Animating subject should:

For best results:


  • Fewer frames may have a more stuttered movement, but each frame will be seen with greater clarity.
  • More frames will lend themselves to smoother movement. In terminal animation, the bookend frames are assigned a longer dwell time, whilst the in between frames will have a motion blur.
  • Not all sequences are candidates for animation.

Artwork setup

Offset Printing
Inkjet Poster

File colour mode:

Colour: CMYK

B&W: Gray


File colour profile:

Colour: U.S Web Coated (SWOP) v2

B&W: Dot Gain 20%

Adobe RGB (1998)

File colour channels:

Colour: CMYK only

B&W: Gray

RGB only

File resolution:

300 ppi

200-300 ppi

File type:



Image safe area:

3 mm inside trims

10 mm inside trims

Document bleed:

3 mm beyond trims

10 mm beyond trims

Custom shape:

Knife layer or file

Knife layer or file

Rich black (small area):

C 40 M 0 Y 0 K 100

Rich black (large area):

C 60 M 40 Y 40 K 100

Max. total ink coverage

Colour: 300%

B&W: 100%


Outlined or embedded

Min. size 12 pt (75 LPI)

Min. size 10 pt (100 LPI)


Outlined or embedded

Photoshop File
  1. Order frame layers in their correct sequence.
  2. Number layers.
  3. Rasterize text or include fonts.
  4. Backside print design (if applicable) to be supplied as a separate high resolution PDF, Indesign, or Illustrator file.
  5. Supply Zipped.