A Morph effect “plays” the transformation of subject A into subject B by way of a series of intermediate transition frames.
Typical examples are:
- Face 1 to Face 2
- Body 1 to Body 2
Design tips
No. of Images to Use
- 2: Left/Right
- 2: Top/Bot
- 3: Top/Bot
Morphing elements should:
- be similar in shape, size, and position
- be similar in colour & tone (i.e. avoid high contrast)
- have the same or a similar background or use a similar colour palette
- be confined to the middle 2/3's of the print (particularly for posters)
- definitely not be positioned over a white, a pastel or plain colour background
- not appear over a very dark background
For best results:
- hand-held pieces should preferentially morph top/bottom
- use "busy" detailed, colourful or patterned backgrounds
- consign copious text & information to the regular backside print
- avoid white as it will be contaminated by colour in the other image/s
- avoid white due to ghosting through it from the other image/s
- avoid white as it can be contaminated by slight colour misregistration
- avoid small italic text and diagonal lines due to "staircasing" by the lens
- avoid small, fine text and lines as parts can break up under the lens
- avoid Serif font styles as the narrow strokes and ticks can disappear
Artwork setup
Offset Printing
Inkjet Poster
File colour mode:
Colour: CMYK
B&W: Gray
RGB
File colour profile:
Colour: U.S Web Coated (SWOP) v2
B&W: Dot Gain 20%
Adobe RGB (1998)
File colour channels:
Colour: CMYK only
B&W: Gray
RGB only
File resolution:
300 ppi
200-300 ppi
File type:
Photoshop
Photoshop
Image safe area:
3 mm inside trims
10 mm inside trims
Document bleed:
3 mm beyond trims
10 mm beyond trims
Custom shape:
Knife layer or file
Knife layer or file
Rich black (small area):
C 40 M 0 Y 0 K 100
Rich black (large area):
C 60 M 40 Y 40 K 100
Max. total ink coverage
Colour: 300%
B&W: 100%
Fonts:
Outlined or embedded
Min. size 12 pt (75 LPI)
Min. size 10 pt (100 LPI)
Outlined or embedded
Photoshop File
- Clearly label layers.
- Elements which morph should not be flattened with underlying layers.
- We require at least a three layer Photoshop (PSD) file with each “bookend” element of the Morph to appear on its own transparent layer, and a 3rd layer for typically a common background. We will generate the in-between series of morphing frames.
- Rasterize text or include fonts.
- If applicable, the backside print design is to be supplied as a separate high resolution PDF, Indesign, or Illustrator file.
- Supply Zipped.
