A Morph effect “plays” the transformation of subject A into subject B by way of a series of intermediate transition frames.
Typical examples are:
Face 1 to Face 2
Body 1 to Body 2
Design tips
No. of Images to Use
2: Left/Right
2: Top/Bot
3: Top/Bot
Morphing elements should:
be similar in shape, size, and position
be similar in colour & tone (i.e. avoid high contrast)
have the same or a similar background or use a similar colour palette
be confined to the middle 2/3's of the print (particularly for posters)
definitely not be positioned over a white, a pastel or plain colour background
not appear over a very dark background
For best results:
hand-held pieces should preferentially morph top/bottom
use "busy" detailed, colourful or patterned backgrounds
consign copious text & information to the regular backside print
avoid white as it will be contaminated by colour in the other image/s
avoid white due to ghosting through it from the other image/s
avoid white as it can be contaminated by slight colour misregistration
avoid small italic text and diagonal lines due to "staircasing" by the lens
avoid small, fine text and lines as parts can break up under the lens
avoid Serif font styles as the narrow strokes and ticks can disappear
Artwork setup
Offset Printing
Inkjet Poster
File colour mode:
Colour: CMYK
B&W: Gray
RGB
File colour profile:
Colour: U.S Web Coated (SWOP) v2
B&W: Dot Gain 20%
Adobe RGB (1998)
File colour channels:
Colour: CMYK only
B&W: Gray
RGB only
File resolution:
300 ppi
200-300 ppi
File type:
Photoshop
Photoshop
Image safe area:
3 mm inside trims
10 mm inside trims
Document bleed:
3 mm beyond trims
10 mm beyond trims
Custom shape:
Knife layer or file
Knife layer or file
Rich black (small area):
C 40 M 0 Y 0 K 100
Rich black (large area):
C 60 M 40 Y 40 K 100
Max. total ink coverage
Colour: 300%
B&W: 100%
Fonts:
Outlined or embedded
Min. size 12 pt (75 LPI)
Min. size 10 pt (100 LPI)
Outlined or embedded
Photoshop File
Clearly label layers.
Elements which morph should not be flattened with underlying layers.
We require at least a three layer Photoshop (PSD) file with each “bookend” element of the Morph to appear on its own transparent layer, and a 3rd layer for typically a common background. We will generate the in-between series of morphing frames.
Rasterize text or include fonts.
If applicable, the backside print design is to be supplied as a separate high resolution PDF, Indesign, or Illustrator file.