Morph FX

A Morph effect “plays” the transformation of subject A into subject B by way of a series of intermediate transition frames.

Typical examples are:

  • Face 1 to Face 2
  • Body 1 to Body 2

Design tips

No. of Images to Use

  • 2: Left/Right
  • 2: Top/Bot
  • 3: Top/Bot

Morphing elements should:

  • be similar in shape, size, and position
  • be similar in colour & tone (i.e. avoid high contrast)
  • have the same or a similar background or use a similar colour palette
  • be confined to the middle 2/3's of the print (particularly for posters)
  • definitely not be positioned over a white, a pastel or plain colour background
  • not appear over a very dark background

For best results:

  • hand-held pieces should preferentially morph top/bottom
  • use "busy" detailed, colourful or patterned backgrounds
  • consign copious text & information to the regular backside print
  • avoid white as it will be contaminated by colour in the other image/s
  • avoid white due to ghosting through it from the other image/s
  • avoid white as it can be contaminated by slight colour misregistration
  • avoid small italic text and diagonal lines due to "staircasing" by the lens
  • avoid small, fine text and lines as parts can break up under the lens
  • avoid Serif font styles as the narrow strokes and ticks can disappear

Artwork setup

Litho Offset Printing
Inkjet Poster

File colour mode:

CMYK

RGB

File colour profile:

U.S Web Coated (SWOP) v2

Adobe RGB (1998)

File colour channels:

CMYK only

RGB only

File resolution:

300 ppi

200-300 ppi

File type:

Photoshop

Photoshop

Image safe area:

3 mm inside trims

10 mm inside trims

Document bleed:

3 mm beyond trims

10 mm beyond trims

Custom shape:

Knife layer or file

Knife layer or file

Rich black (small area):

C 40 M 0 Y 0 K 100

Rich black (large area):

C 60 M 40 Y 40 K 100

Max. total ink coverage

300%

Fonts:

Outlined or embedded

Min. size 12 pt (75 LPI)

Min. size 10 pt (100 LPI)

 

Outlined or embedded

 
Photoshop File
  1. Clearly label layers.
  2. Elements which morph should not be flattened with underlying layers.
  3. We require at least a three layer Photoshop (PSD) file with each “bookend” element of the Morph to appear on its own transparent layer, and a 3rd layer for typically a common background. We will generate the in-between series of morphing frames.
  4. Rasterize text or include fonts.
  5. If applicable, the backside print design is to be supplied as a separate high resolution PDF, Indesign, or Illustrator file.
  6. Supply Zipped.