Zoom FX

A visual element or the entire image appears to move forward filling more of the frame. Tilting (or swinging) the print in the opposite direction reverses the effect. 

Similar to Zooming a camera lens, the field of view either decreases or increases.

The first and last frames of the print are sharp with an adequate dwell time, whilst the intermediate animation frames display a fast motion blur.

Typically, the zoom effect is confined to a single element such as a ball being hit or thrown toward the viewer. Whist at other times, the entire scene can appear to near.

Design tips

No. of Images to Use

  • 1 element: 2 phases Left/Right
  • 1 element: 2 phases Top/Bot

The Zoom element should:

  • appear to move directly forward or at a slight diagonal angle
  • have the same or a similar background or use a similar colour palette
  • be confined to the middle 2/3's of the print (particularly for posters)
  • not track excessively horizontally (or grow too wide)
  • definitely not be positioned over a white, a pastel or plain colour background
  • not appear over a very dark background

For best results:

  • hand-held pieces should preferentially zoom top/bottom
  • use "busy" detailed, colourful or patterned backgrounds
  • consign copious text & information to the regular backside print
  • avoid white as it will be contaminated by colour in the other image/s
  • avoid white due to ghosting through it from the other image/s
  • avoid white as it can be contaminated by slight colour misregistration
  • avoid small italic text and diagonal lines due to "staircasing" by the lens
  • avoid small, fine text and lines as parts can break up under the lens
  • avoid Serif font styles as the narrow strokes and ticks can disappear

Artwork setup

Litho Offset Printing
Inkjet Poster

File colour mode:



File colour profile:

U.S Web Coated (SWOP) v2

Adobe RGB (1998)

File colour channels:

CMYK only

RGB only

File resolution:

300 ppi

200-300 ppi

File type:



Image safe area:

3 mm inside trims

10 mm inside trims

Document bleed:

3 mm beyond trims

10 mm beyond trims

Custom shape:

Knife layer or file

Knife layer or file

Rich black (small area):

C 40 M 0 Y 0 K 100

Rich black (large area):

C 60 M 40 Y 40 K 100

Max. total ink coverage



Outlined or embedded

Min. size 12 pt (75 LPI)

Min. size 10 pt (100 LPI)


Outlined or embedded

Photoshop File
  1. Clearly label layers.
  2. The element which zooms should not be flattened with underlying layers.
  3. The zoom element should be on its own transparent layer at its largest intended size. 
  4. Rasterize text or include fonts.
  5. Backside print design (if applicable) to be supplied as a separate high resolution PDF, Indesign, or Illustrator file.
  6. Supply Zipped.